Sunday, September 16, 2007

The Lullaby - or buy - of Broadway

If you've lived in this town for a while and watched enough bad television, there's no doubt you've seen the legendary commercial for the Milford Plaza. How a mediocre hotel could have such a brilliant commercial is one of those imponderables we'll never answer. Thanks to the this commercial, the Milford Plaza will probably stay in business forever. And it's almost 20 years old!

This commercial proves the rule that execution is everything. Set to the classic song "The Lullaby of Broadway", receptionists, bell hops, cleaning ladies and chefs dance and sing about the wonders of their employer. They are 100% faithful to the lyrics and melody of the original song except for the line "And in the centers of it all ... is the Milford Plaza!" Fast-paced, upbeat, and utterly shameless, this commercial should be taught in any Advertising 101 class.

Some history: "The Lullaby of Broadway" was written by Harry Warren and Al Dubin and originally appeared in the movie Gold Diggers of 1935.

If you'd like to check out the hotel, "The LullaBUY of Broadway," go to the Milford Plaza website.

And check out the commercial itself!

1 comment:

  1. Nice meeting you yesterday. I haven't gotten around to my blogger write-up yet.


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