Meet @NewYorkNico

When this blog started more than 14 years ago, social media was still in its infancy and blogs like this were sorta where "social media", as it was then, was where "it's at." 

Obviously time and technology have galloped ahead, and social media has largely left blogs like this in the digital dust. Now social media is Twiter, Instagram, and Tik Tok -- even Facebook is a little long in 'da toof. Bloggers have surrendered to "influencers" -- people who go on social media promoting various people, products, or places, helping them to gain fans and customer and visitors, often making some money in the process.

Such is the case of Instragram influencer @NewYorkNico, a 32-year guy with more 600,000 followers who has become one of NYC's biggest cheerleaders. He especially likes to promote small businesses, mom'n'pops, as well as people who make the city great. These posts helps their businesses and these peoples' work get attention -- and hopefully some dough. Even mayoral campaigns have sought him out, his reach has become that powerful. He calls himself "the unofficial talen scount of New York City." 

@NewYorkNico's account isn't really him -- it's about the people and places that make this city great. 

Hmmm ... I wonder if @NewYorkNico might want to give Mr NYC some digital love? I shall endevour to court him!