I've seen these ads on the subways around town and they're on TV too. I don't really see what this has to do with Absolut vodka but I guess they're so weird you remember them ... and thus it makes you want to drink Absolut vodka or whatever. These ads are so brilliant, I guess, that I'm not smart enough to understand them.
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Please keep it civil, intelligent, and expletive-free. Otherwise, opine away.